REPRESENTING A NEW WAY TO REACH, INFORM, AND CONNECT WITH BLACK CONSUMERS

The B Code Difference

Powered by My Code Media, B Code's mission is to empower brands with the tools and resources to deliver impactful & culturally-nuanced messaging for Black consumers. We connect brands directly with Black audiences through impactful creative, insightful data, relevant messaging & authentic storytelling.

Brands & Agencies

The Right Stories. The Right Time. The Right Place

We offer world-class support to brands at any point in their journey from ideation & message testing all the way to campaign execution. Our cultural insights and expertise, combined with the dynamic reach of our premium Black-owned publisher network, ensures that your brand's message is efficiently delivered to the audience you need.

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Unparalleled Reach & Scale

We’ve built a direct pipeline for brands to connect with digital Black audiences at scale.

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Black-owned / led Publisher Network

Minority-owned Digital Publishers

Publisher Network

Our publisher network is designed to defragment the Black media landscape and to provide revenue opportunities and services to all digital publishers serving Black digital audiences. We invest in building premium partnerships with Black-owned and niche publishers who often do not have access to scale advertising opportunities, yet their content resonates and highlight engages the consumer.

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